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While TIC does provide a comprehensive Website Design Package, there are many other elements relevant to the marketing and functionality of your website that you might like to include. We have included a few tips below, that you could either do for yourself or find an agent to do it for you. TIC Webshops also has a database of Webshop Consultants from which you can find a professional to oversee all of this for you.

Link Building

Link building is a very helpful tool for drawing traffic to your website and for boosting your search engine rankings. In-bound link building is where you place a link to your website on any other website possible. Directory websites and discussion forums are good places to do this. Reciprocal link building is where you and an affiliate website (or as many as possible) link to one-another for mutual support and promotion. There are link building agencies that can help you do this but be careful here as not all link building agencies keep to the rules.

Social Network Marketing

Most businesses now realise the importance of Facebook, Twitter and other such social networking sites as a marketing tool.  The most effective use out of social network marketing is to use the social networks to build brand awareness, rather than necessarily make a direct profit. With enough time to commit and the technical ability this can be done at absolutely no cost at all. However, simply setting up an account is not enough – you have to physically network your business and this does require time and patience.

PPC & PPI

Pay Per Click (PPC) and Pay Per Impression (PPI) campaigns can very effective at marketing and drawing traffic to your website.  PPI charges per impression, or advert, shown to an internet user when they arrive on a web page where your campaign is present. PPC adverts work in the same way but the viewer can also click on the advert to be directed to your website. You only pay for PPC adverts if the viewer clicks on it.

Both PPC and PPI campaigns work at a bidding rate, where the higher you pay per click or per impression, the higher the chance of your advert showing over a rival’s advert. You can set a budget, so that the number of adverts presented does not exceed the number you can afford.

General Marketing & Promotions

Do you have a logo, a slogan and colour theme?  If not, it might be worth bringing in a marketing specialist to take a look at your business and draw up a marketing strategy. As well as the obvious leaflets, magazine adverts, inserts, and posters it can be beneficial to look at the whole picture from start to finish, of how your business could best appeal to its target market. A clear idea of your target market and of how to present your brand identity can also be very helpful in the design and management of your website.

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