TIC Webshops includes professional Web-Friendly Copywriting as standard – as part of a comprehensive Web Design Package. Not all web designers include web copy and unfortunately this is often forgotten. It is a shame to invest in a good-looking website only to have the information it should put across get completely missed, resulting in lost sales opportunities.
Web Designers are not necessarily good writers. Good writers are not necessarily good Copywriters. Good Copywriters are not necessarily good at Copywriting for the web. It is a statistical fact that most visitors to any website will leave within seconds if the website does not grab them instantly. There is a narrow window in which information must jump out at them and direct them towards a purchase.
Most written content on the internet never gets read by anything other than the search engines, which then determine how to rank your website based largely on that content. This is the most important role of Copywriting. There are techniques to help the search engines to rank your website better. These search engine techniques then have to balance with skim-reading techniques employed by your Copywriter, and call-to-action points included.
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